Daewoo Forklifts New Mexico
Start-up of the forklift business
A nationwide expansion of the industrial equipment business was promoted by Korea during the late 1960s. During that time, the forklift market in Korea was an open-import situation. Korea Machinery Co., Ltd. started to import forklifts which are assembled and sell them to big businesses, state-run companies and the armed forces. In 1976, Korea Machinery Co., Ltd. merged with Daewoo Heavy Industries Ltd. The company established sales and service outlets throughout the nation and, after a few years, opened its very own forklift production plant. Product development and quality improvement through continuous technical training were the main focus of the plant.
Expansion of forklift exports
Daewoo Heavy Industries Ltd.'s market share of the domestic forklift business rapidly increased to 90 percent. By the 1980s, the company's sales increases and technological improvements had drawn the interest of the American company, Caterpillar Industrial Inc. The two companies entered a joint-venture project in the early part of the 1980s to deal with competition faced by Caterpillar within the US forklift market. The forklift sales of Daewoo skyrocketed and a new plant was built in the year 1984. Daewoo Heavy Industries Ltd. was then in a position to manufacture forklifts for export. During the early part of the 90s, Daewoo went international with a worldwide sales network. New models were developed as an independent brand utilizing Korean technology.
Development of new models
The G5 series was the first series of proprietary models, developed during the year 1998. These models were 1800 kg - 3000 kg internal combustion trucks. A research effort developed core technologies for hydraulic systems, transmissions and engines. Many performance and durability tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to assure the reliability of main components. These centers have garnered worldwide respect.
Well-known for its operator comfort and low environmental impact is the G5 series. The G5 is recognized throughout the globe for being reliable, operator friendly and durable. The series rated high among clients in after sales, large-scale surveys as part of a consumer-oriented marketing strategy for these models.
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